August 10, 2023 / by Elisabeth / Blog, Industry News, Vocalmeet Industry Insights
For most associations, events represent one of the most important revenue and membership driving components. According to a report from the American Society of Association Executives (ASAE), events can constitute up to 25% of association revenue, with the bulk of funds coming from registration fees, exhibits, and sponsorship. For that reason alone, associations are always […]
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Who Doesn’t Love a Good Discount?
March 26, 2024 / by Vocalmeet / Blog, Industry News, Vocalmeet Industry Insights
It’s hard to argue; while course discounts may not be the end-all, be-all decider, the way to your members’ hearts definitely takes a detour through their pockets. With the rising costs of…well, everything, your members will appreciate the savings–and your association will appreciate the results! Now, while discounts and bundles and incentives (oh my!) may […]
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Amplifying Your Association’s Presence: A Guide to Increased Visibility and Engagement
January 2, 2024 / by Elisabeth / Blog, Industry News, Vocalmeet Industry Insights
As association leaders, your primary goal is to create an environment that fosters learning, growth, and engagement. In the digital age, one of the most effective ways to achieve this is through your online learning platform. But how do you ensure that your courses and resources reach as many members as possible? The key lies […]
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Vocalmeet’s Guide to Optimizing Your Association’s Marketing Channels
December 22, 2023 / by Vocalmeet / Blog, Industry News, Vocalmeet Industry Insights
The importance of effective marketing in reaching your audience and achieving your association’s goals is likely not a surprise. Your approach, however, is the key to your success. In the diverse landscape of digital marketing, each channel presents unique opportunities and challenges–which, unfortunately, means they can’t all be approached the same way! Today, we’ll dive […]
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Expanding Your Reach: How to Market Your Association’s Continuing Education
October 27, 2023 / by Elisabeth / Blog, Industry News, Vocalmeet Industry Insights
Are you looking for effective ways to promote your association’s continuing education programs? You’re not alone! Now, while email marketing is a valuable tool, it’s essential to diversify your marketing efforts to maximize your reach. You want to hit as many touch points as you can–after all, different members will use different channels! In this […]
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On the Go: Making Your Organization Mobile-Friendly
October 20, 2023 / by Elisabeth / Blog, Industry News, Vocalmeet Industry Insights
Making pages mobile-accessible was once a bonus consideration for associations. My, how the times have changed! Nowadays, most online traffic comes from mobile devices, and employing a responsive design to accommodate that traffic is a necessity! Despite this, while organizations everywhere have adopted mobile friendliness, not all are equal. To reap the best rewards, associations […]
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Making Sure Your Next Event is Your BEST Event
August 10, 2023 / by Elisabeth / Blog, Industry News, Vocalmeet Industry Insights
For most associations, events represent one of the most important revenue and membership driving components. According to a report from the American Society of Association Executives (ASAE), events can constitute up to 25% of association revenue, with the bulk of funds coming from registration fees, exhibits, and sponsorship. For that reason alone, associations are always […]
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Live Streaming 101
July 20, 2023 / by Vocalmeet / Blog, Industry News, Vocalmeet Industry Insights
Most organizations have their own way of doing things; thankfully, great live streams can be accomplished through a variety of methods–meaning there’s a strategy to suit everyone! For those who have yet to master the art of live streaming and develop their own methods, however, the process can seem daunting–and even a little overwhelming. While […]
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Boosting Your Revenue Potential with Live Streamed Events
July 11, 2023 / by Vocalmeet / Blog, Industry News, Vocalmeet Industry Insights
In today’s digital landscape, audiences are increasingly expecting that their member-based organizations offer live streams of their events. Thankfully, advances in the field have made it so that people can better access events of all kinds–from international conferences to simple meetings and workshops–and interact with them from anywhere in the world. From a business standpoint, […]
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To Infinity and Beyond: Boosting Your Reach with Social Media
March 16, 2023 / by Vocalmeet / Blog, Industry News, Vocalmeet Industry Insights
Social media is one of the most important marketing tools available to an association–especially those looking to improve their visibility. For many members (both current and potential), social media is the first place they’ll look when trying to communicate with an association. When used to its full potential, this medium allows organizations to employ a […]
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Online Design 101
February 28, 2023 / by Vocalmeet / Blog, Industry News, Vocalmeet Industry Insights
Whether you’re launching a site for the first time or redesigning your current pages, you know that web design can be complicated (and even a bit overwhelming!)–especially if you don’t know where to start. The reality is, there is no right way to design a website, but there are plenty of wrong ways. The good […]
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