What Can Associations Do with Their Recorded Zoom Sessions?

  Many associations have used Zoom to conduct live online webinars, virtual conferences, and continuing education courses. Further, recording these online events has proven to be an important way to capture the knowledge shared by the speakers. This leads us to the next question: what can your association actually do with these files? Every one […]

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What if I Told You Associations Can Use Memes to Grow Membership and Drive Member Engagement?

  Memes dominate social media. These little snippets of cultural currency are often humorous and are easily identifiable, they really are perfect for the online medium! As a result, organizations are now using memes to spread brand awareness. In many cases, memes have been used to influence you without you even knowing it. Since memes […]

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Why Legal Associations Should Care About Their Website to Increase Online CLE Sales

  Though there may be a number of reasons as to why legal associations may be disappointed in their online CLE sales, one key reason may be the lack of marketing. Marketing online CLE courses requires a different strategy than marketing in-person CLE sessions. For example, it’s not enough to simply rebrand all in-person sessions […]

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10 Tips for Hosting Engaging Virtual Events for Associations

  It is no surprise that in-person events and conferences require a lot of time due to the meticulous planning and execution needed for a successful event. In addition, extensive advertising and promotions are a must in order for associations to maximize their return on investment. Hosting virtual events is no different, with one additional […]

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10 Ways for Associations to Offer Benefits for Sponsors and Exhibitors Online

thank you to sponsors and exhibitors

  As more events are being cancelled, many associations are opting to ramp up their online continuing education sessions and conferences in order to soften the negative financial impact. Some are pre-recording their sessions and making them available on-demand, while others are choosing to live-stream on the scheduled date. So, how does the shift towards […]

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How Associations Can Benefit From Social Media

  Social media can yield many benefits for an association. In the marketing world, social media represents one of the strongest tools available. Utilizing this avenue can create more brand awareness than traditional advertising, increase traffic to your website, and help improve conversion rates for visitors and consumers. Yet there’s more to social media than […]

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Taking the Fear Out of Updating Your Association’s Technology

  Not everyone feels the same about technology, so associations shouldn’t expect every member to welcome technological changes with open arms. Each generation and each individual relies on technology in considerably different ways. While some use it in nearly every aspect of their lives and can adopt new innovations easily, others use it more sparingly […]

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Interview with Margaret Carter of the ODHA on Changes, Challenges, and Excitement in the Association World

  We sat down with the ODHA executive director Margaret Carter to get her take on the developments taking place in and around membership-based organizations. Margaret, a well-respected and seasoned leader, gave us a bit of an insight into the industry and the trends affecting her work. Question 1: You’ve been a part of the […]

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Innovation Benchmarking for Associations in 2018

  For most associations, innovation is the key to organizational success. In fact, according to the Innovation Benchmarking Research Results, a study conducted by the National Business Aviation Association in 2018, 80% of associations have adopted a “culture of innovation.” But what exactly is innovation, and how does it benefit associations? While innovation carries different […]

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