Closing the Technological Gap: Taking the Fear Out of Updating Your Association’s Technology

  Not everyone feels the same about technology, so associations shouldn’t expect every member to welcome technological changes with open arms. Each generation and each individual relies on technology in considerably different ways. While some use it in nearly every aspect of their lives and can adopt new innovations easily, others use it more sparingly […]

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Interview with Margaret Carter of the ODHA on Changes, Challenges, and Excitement in the Association World

  We sat down with the ODHA executive director Margaret Carter to get her take on the developments taking place in and around membership-based organizations. Margaret, a well-respected and seasoned leader, gave us a bit of an insight into the industry and the trends affecting her work. Question 1: You’ve been a part of the […]

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Innovation Benchmarking for Associations in 2018

  For most associations, innovation is the key to organizational success. In fact, according to the Innovation Benchmarking Research Results, a study conducted by the National Business Aviation Association in 2018, 80% of associations have adopted a “culture of innovation.” But what exactly is innovation, and how does it benefit associations? While innovation carries different […]

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Social Media for Associations: 4 Factors to Succeed

  Is your association stuck on deciding whether it’s time to embrace social media? You don’t have to look any further than the ALS Ice Bucket Challenge or the AARP Take a Stand campaign to see why social media is the real deal when it comes to building awareness, driving engagement and accomplishing strategic goals. […]

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Strategies for Membership Renewal

  Increasing membership is, without a doubt, critical to an association’s success. But even more important is ensuring that members are retained year after year. It’s true that renewal periods present a unique challenge for associations. They’re an opportunity for members to reflect on the value they’ve experienced from paying a fee and, ultimately, whether […]

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How Associations Can Use Technology To Increase Member Engagement

  In a recent post, we dove into four high-level considerations that associations should make when looking to increase membership engagement — what we consider to be the lifeblood of all successful and flourishing associations. You’ll recall from the previous post that we defined membership engagement as the level of interaction and involvement an individual […]

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4 Best Practices To Increase Member Engagement

  Without members, associations can’t exist. Without engaged members, associations can’t flourish. Unfortunately, belonging to an association might not be a priority for some professionals. They might ask themselves “why should I care about belonging to an association?” The simple answer is opportunities — like networking events, continuing education and other intangible member benefits— that […]

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Getting The Most Out Of Your LMS

  If you or someone you know has recently completed an online course, chances are you’ve directly experienced or heard about the power of a Learning Management System (LMS). An LMS helps big and small organizations, like professional associations, distribution companies or universities deliver education online. This includes lessons, messages, quizzes, readings, videos and more. […]

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Why Associations Should Offer Ethics Courses Online

  There is an ongoing trend in immersive and meaningful continuing education: it’s being offered online. The approach is becoming ever more popular as a way to prevent and reduce unethical behavior in a variety of industries. From the American Psychological Association and National Association of Professional Engineers to the American Bar Association and American […]

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