What if I Told You Associations Can Use Memes to Grow Membership and Drive Member Engagement?

  Memes dominate social media. These little snippets of cultural currency are often humorous and are easily identifiable, they really are perfect for the online medium! As a result, organizations are now using memes to spread brand awareness. In many cases, memes have been used to influence you without you even knowing it. Since memes […]

Read more

Do Looks Matter? They Sure Do! – Why Legal Associations Should Care About Their Website to Increase Online CLE Sales

  Though there may be a number of reasons as to why legal associations may be disappointed in their online CLE sales, one key reason may be the lack of marketing. Marketing online CLE courses requires a different strategy than marketing in-person CLE sessions. For example, it’s not enough to simply rebrand all in-person sessions […]

Read more

Proven Strategies for Associations to Run Successful Online Events: Part 3

Can associations generate revenue with online events? Yes, of course! Can associations use the same strategy to market online events as they would in-person events? Well, not necessarily. Welcome back to our conversation on proven strategies that associations have used to run successful online events with Dr. Laurelle Jno Baptiste, Vice President of Professional Services […]

Read more

Proven Strategies for Associations to Run Successful Online Events: Part 2

  Can associations offer hybrid events without breaking the bank? The answer is YES! Welcome back to our conversation with Dr. Laurelle Jno Baptiste, Vice President of Professional Services at Vocalmeet, on proven strategies that associations have used to run successful online events. In Part 1, we focused on the key factors that associations must […]

Read more

Don’t Play Hard to Get: How Can Associations Ensure That Members Know Their Benefits

There are reasons why members join an association in the first place and reasons why they renew. If members know about and use all the benefits that come with their membership, it’s far more likely that they will find the membership valuable. Having a great membership package can lead to more engagement, more loyalty, and […]

Read more

Why Associations Should Use One Platform for On-Demand and Live Events

  As more associations move their events online, and members become more comfortable with attending online sessions, the next step is for associations to focus on streamlining their online content. With only a handful of online sessions, associations could perhaps get away with posting one-off events on their website, while managing registrations and payments manually. […]

Read more

10 Tips for Hosting Engaging Virtual Events for Associations

  It is no surprise that in-person events and conferences require a lot of time due to the meticulous planning and execution needed for a successful event. In addition, extensive advertising and promotions are a must in order for associations to maximize their return on investment. Hosting virtual events is no different, with one additional […]

Read more

The Why and The How of Online Events and Conferences

  In-person events such as seminars, conferences and conventions, have long been the staple of associations’ non-dues revenue streams. In fact, as much as 41% consider it their most valuable source of ancillary earnings, according to Association Adviser. Organized properly, they can certainly help diversify revenue, create necessary brand recognition and member loyalty. However, in-person […]

Read more

Never Stop Learning: Continuing Education Inside and Out

  Offering continuing education courses can be a strong addition to any association’s membership offerings. Gaining access to courses and certifications gives professionals another reason to join your association and even more reasons to renew their membership. These can all lead to increases in non-dues revenue. In addition, offering continuing education courses can have many […]

Read more

More Than Meets the Eye: LMS is More Than Just a Tool for Continuing Education

  A Learning Management System (LMS) can work wonders for an association offering continuing education to members. These powerful systems can host courses, lectures, and certifications, allowing for intuitive management on both the front and back ends. They can provide huge time- and cost-saving benefits, offer extensive details on academic progress, and run thorough user […]

Read more

1 2