How to Win Members and Influence Renewals

  Members are the lifeblood of every association. While maintaining a solid membership represents the central mission, acquiring new members remains a yearly challenge. According to the Membership Marketing Benchmarking Report, less than half of all associations increased their new member acquisitions in 2018 and nearly 25% of associations saw a decrease in renewals. To […]

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Three Keys to Offering Great Lifelong Learning Programs

  As the saying goes, knowledge is power. For any association, it is important to provide  members with opportunities to continuously grow in their professions. To help achieve this, offering continuing education programs can be instrumental in attracting new members who are excited about learning opportunities that further their overall development and also provides opportunities […]

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Five Tips to Engage Members in Your Online Community

  Creating a private online community can have a profound impact on an association and its members.  It provides associations with the unique opportunity to establish a private social hub that caters specifically to members and at the same time foster engagement between members with similar mindsets and values. In addition, the online community can […]

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Benefits of Digitizing In-Person Events and Conferences for Associations

  In-person events, such as conferences and conventions, have long been the staple of associations’ non-dues revenue streams. In fact, as much as 41% consider it their most valuable source of ancillary earnings, according to Association Adviser. Organized properly, they can certainly help diversify revenue, create necessary brand recognition and member loyalty. However, in person […]

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What’s Driving Member Loyalty?

  Members are the life blood of every association. Therefore, associations make concerted efforts to attract new members. While attracting new members is a critical component of a sustainable association, retaining existing members should not be overlooked. Every year, more associations are shifting their primary focus to member retention. The numbers don’t lie. Acquiring a […]

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How to Start Using Change: An Association’s Guide to Shifting Priorities

  Future-proof Your Association We’ve all heard a variation of that old adage, “nothing is more permanent than change.” Attributed to ancient Greek philosopher Heraclitus, it’s the idea that we are in a universal flux, and change is the only constant. As deep and academically distant as it sounds, the notion is very much relevant […]

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