Never Stop Learning: Continuing Education Inside and Out

  Offering continuing education courses can be a strong addition to any association’s membership offerings. Gaining access to courses and certifications gives professionals another reason to join your association and even more reasons to renew their membership. These can all lead to increases in non-dues revenue. In addition, offering continuing education courses can have many […]

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How Associations Can Benefit From Social Media

  Social media can yield many benefits for an association. In the marketing world, social media represents one of the strongest tools available. Utilizing this avenue can create more brand awareness than traditional advertising, increase traffic to your website, and help improve conversion rates for visitors and consumers. Yet there’s more to social media than […]

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How to Secure Your Online Payment Systems

  Online payments have gone way beyond merely a modern convenience. Simple and quick online payments are a necessity for many associations. This requires getting access to some very personal and important information. With so many payments coming through online, security and privacy are of the utmost importance. Security breaches can lead to significant financial […]

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Tips on How to Protect your Association from Ransomware

  Ransomware poses serious risks to associations and its members. These attacks come from malware, infect the system, and encrypt an association’s data, blocking anyone without the encryption key from accessing their information. The perpetrators of these attacks then demand a ransom of some kind, usually a sum of money, in return for the key. […]

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LMS is More Than Just a Tool for Continuing Education

  A Learning Management System (LMS) can work wonders for an association offering continuing education to members. These powerful systems can host courses, lectures, and certifications, allowing for intuitive management on both the front and back ends. They can provide huge time- and cost-saving benefits, offer extensive details on academic progress, and run thorough user […]

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Taking the Fear Out of Updating Your Association’s Technology

  Not everyone feels the same about technology, so associations shouldn’t expect every member to welcome technological changes with open arms. Each generation and each individual relies on technology in considerably different ways. While some use it in nearly every aspect of their lives and can adopt new innovations easily, others use it more sparingly […]

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Why Customer Service is Important For Your Association

  The goal of customer service is to create a bridge between an organization and a customer. Ideally, this connection sets the organization up as relatable and ensures that customers are heard and satisfied. For an association, customer service can keep members happy, involved, and willing to renew their membership in the future. If done […]

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How Versatility in Learning Strategies Can Maximize Profit

  When it comes to learning, we all do it a little differently. Even the best content provided by the best instructor can be lost on segments of the audience if it’s all presented in the same way. This is because of the way people digest knowledge. When trying to optimize audience reception and response, […]

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Making Your Content More Accessible Does Not Mean Introducing More Complicated Technology

  In order to get the most from its content and offerings, associations can do many things, including streamlining functions, making the content more accessible, and providing personalized support to members and visitors. Yet, doing all that manually, while still maintaining the day-to-day association duties, can prove overwhelming if not impossible. For modern associations, technology […]

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