How to Win Members and Influence Renewals

  Members are the lifeblood of every association. While maintaining a solid membership represents the central mission, acquiring new members remains a yearly challenge. According to the Membership Marketing Benchmarking Report, less than half of all associations increased their new member acquisitions in 2018 and nearly 25% of associations saw a decrease in renewals. To […]

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How to Attract and Engage with Younger Members (And Why It’s Important to Start Recruiting Millennials)

  If your association hasn’t started yet, it’s time to start aggressively recruiting millennials and engaging with these young professionals. But how and why? If you’re at a loss for an answer, don’t feel bad. Association board members, executives, and marketers have been just as stumped over the years. And with good reason. Stereotypes about […]

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Top 5 Reasons To Replace An Elearning Vendor

  There was a time when consumers had no choice but to purchase their products or services  from the same vendor over and over again. These days are long gone. In today’s world, consumers have access to numerous  options. As technologies continue to evolve, it creates a unique environment that constantly fosters growth and innovation. […]

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Three Keys to Offering Great Lifelong Learning Programs

  As the saying goes, knowledge is power. For any association, it is important to provide  members with opportunities to continuously grow in their professions. To help achieve this, offering continuing education programs can be instrumental in attracting new members who are excited about learning opportunities that further their overall development and also provides opportunities […]

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Five Tips to Engage Members in Your Online Community

  Creating a private online community can have a profound impact on an association and its members.  It provides associations with the unique opportunity to establish a private social hub that caters specifically to members and at the same time foster engagement between members with similar mindsets and values. In addition, the online community can […]

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How Your Association Can Take Advantage of Website and Member Analytics

  The digital world offers associations the ability to connect with members in ways that were never possible before. Memberships have improved and associations everywhere are benefitting, but many are still barely scratching the surface of what they have access to. While technology has given rise to more efficient member management, the true strength of […]

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Relationships Are the Key to Successful Member Loyalty: Here is How to Create Them

  The modern association has a wealth of tools and technologies available to it that make managing and maintaining memberships easier and more effective than ever before. Yet, associations have always and will continue to be built on forging quality relationships with members. The good news is that the technology in the digital age makes […]

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Are You Getting the Most Out of Your E-Learning?

While associations everywhere have adopted e-learning as part of their membership programs and are benefitting from a more integrated and involved body of members, fully maximizing on e-learning’s potential requires frequent change and adaptation. As online learning strategies and techniques continue to improve, the e-learning industry evolves to incorporate these new methods. Even though access […]

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Five Benefits to Making Your Conference Virtual

  Virtual conferences are no longer the best-kept secret for associations. These days, many, if not most, associations have considered making their conferences virtual. The additional costs are minimal and the infrastructure necessary to set up a virtual conference is widely available and easy-to-use, so why are some associations only entertaining the idea of virtual conferences […]

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How to Maximize Association Renewals: 5 Tips for Success

  Each year, associations of all shapes and sizes face the same challenge when it comes to membership renewals. Retaining members is the key to associational success, but it’s also one of the more difficult tasks for an association. Attracting new members is important, but keeping members engaged year after year is what enables associations […]

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