Tips on How to Protect your Association from Ransomware

  Ransomware poses serious risks to associations and its members. These attacks come from malware, infect the system, and encrypt an association’s data, blocking anyone without the encryption key from accessing their information. The perpetrators of these attacks then demand a ransom of some kind, usually a sum of money, in return for the key. […]

Read more

LMS is More Than Just a Tool for Continuing Education

  A Learning Management System (LMS) can work wonders for an association offering continuing education to members. These powerful systems can host courses, lectures, and certifications, allowing for intuitive management on both the front and back ends. They can provide huge time- and cost-saving benefits, offer extensive details on academic progress, and run thorough user […]

Read more

Taking the Fear Out of Updating Your Association’s Technology

  Not everyone feels the same about technology, so associations shouldn’t expect every member to welcome technological changes with open arms. Each generation and each individual relies on technology in considerably different ways. While some use it in nearly every aspect of their lives and can adopt new innovations easily, others use it more sparingly […]

Read more

Why Customer Service is Important For Your Association

  The goal of customer service is to create a bridge between an organization and a customer. Ideally, this connection sets the organization up as relatable and ensures that customers are heard and satisfied. For an association, customer service can keep members happy, involved, and willing to renew their membership in the future. If done […]

Read more

How Versatility in Learning Strategies Can Maximize Profit

  When it comes to learning, we all do it a little differently. Even the best content provided by the best instructor can be lost on segments of the audience if it’s all presented in the same way. This is because of the way people digest knowledge. When trying to optimize audience reception and response, […]

Read more

Making Your Content More Accessible Does Not Mean Introducing More Complicated Technology

  In order to get the most from its content and offerings, associations can do many things, including streamlining functions, making the content more accessible, and providing personalized support to members and visitors. Yet, doing all that manually, while still maintaining the day-to-day association duties, can prove overwhelming if not impossible. For modern associations, technology […]

Read more

How To Protect Your Association From Cyber Attacks

  As the world of small- and medium-sized businesses (SMBs) increases its reliance on the internet, the importance of digital security and security follows closely behind. According to the Ponemon Institute’s State of Cybersecurity in Small & Medium Size Businesses survey, 67% of SMBs experienced some form of cyber attack in 2018, an increase of […]

Read more

How to Win Members and Influence Renewals

  Members are the lifeblood of every association. While maintaining a solid membership represents the central mission, acquiring new members remains a yearly challenge. According to the Membership Marketing Benchmarking Report, less than half of all associations increased their new member acquisitions in 2018 and nearly 25% of associations saw a decrease in renewals. To […]

Read more

How to Attract and Engage with Younger Members (And Why It’s Important to Start Recruiting Millennials)

  If your association hasn’t started yet, it’s time to start aggressively recruiting millennials and engaging with these young professionals. But how and why? If you’re at a loss for an answer, don’t feel bad. Association board members, executives, and marketers have been just as stumped over the years. And with good reason. Stereotypes about […]

Read more

1 8 9 10 11 12