Onboarding New Members in 5 Simple Steps

First impressions matter. Members look for an organization that makes them feel at home–one that equips them with the resources to help them succeed and empowers them to take part in activities. When those needs are met, it’s only natural that participation follows! When it comes to member-based organizations, a strong onboarding process sets the […]

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Selling Memberships Like a Pro: Fun & Effective Strategies to Boost Your Numbers

Growing your membership is like wanting to throw the best party in town—you want people eager to join, thrilled to be part of the experience, and telling everyone they know about it. Whether you’re managing a union, an association, or another member-based organization, memberships are the backbone of your success. An engaged community doesn’t just […]

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Live Streaming: a Glossary

Many Scrabble tiles are scattered on a table; in the middle, they spell out "Jargon"

Whether you’re looking to start your own live stream or are just familiarizing yourself with the industry, you may quickly find yourself in a sea of jargon you’ve never before encountered. As with most technical fields, live streaming has its own language. For many, understanding these words is half of the battle. Now, we’ve all […]

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Boosting Brand Recognition: How Live Streaming Can Help

A camera live streams an event.

Live streaming is no longer just an afterthought in association marketing plans. In fact, it’s fast becoming one of the central components for brand awareness strategies! Despite this, organizations are still slow to realize the full potential of the practice. Back in 2016, about 44% of brands were incorporating live streaming. That number has grown […]

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Welcome to the Revolution: How AI Helps You Foster Community and Connection in Associations

A digital hand touches fingers with a human hand.

In the fast-paced landscape of association management, where relationships and engagement are the cornerstones of success, a groundbreaking force is emerging: Artificial Intelligence (AI). It’s not just buzzwords and tech jargon–AI is proving to be a catalyst in bringing people together like never before. AI is rewriting the playbook for association executives, ushering in an […]

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Extending a Hand: Hosting a Solid Mentorship Program

For both associations and members, mentorship programs can have a lasting impact. And, with the right setup, these programs can become one of the most effective methods for attracting and retaining members! Mentorships can build trust and loyalty between people and associations, while also touching the lives of members at all different stages of their […]

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Become the Go-to Continuing Education Resource for Your Members

Gears going from one silhouetted head to another, implying transfer of knowledge.

Association members today have countless options to explore when wanting to further their continuing education (CE) and develop their careers.  For convenience and simplicity, many rely on their association to provide them with these opportunities. In fact, many members go to their associations first for professional development!  For obvious reasons, associations should be ready, willing, […]

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