Live Streaming: a Glossary

Many Scrabble tiles are scattered on a table; in the middle, they spell out "Jargon"

Whether you’re looking to start your own live stream or are just familiarizing yourself with the industry, you may quickly find yourself in a sea of jargon you’ve never before encountered. As with most technical fields, live streaming has its own language. For many, understanding these words is half of the battle. Now, we’ve all […]

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Boosting Brand Recognition: How Live Streaming Can Help

A camera live streams an event.

Live streaming is no longer just an afterthought in association marketing plans. In fact, it’s fast becoming one of the central components for brand awareness strategies! Despite this, organizations are still slow to realize the full potential of the practice. Back in 2016, about 44% of brands were incorporating live streaming. That number has grown […]

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Welcome to the Revolution: How AI Helps You Foster Community and Connection in Associations

A digital hand touches fingers with a human hand.

In the fast-paced landscape of association management, where relationships and engagement are the cornerstones of success, a groundbreaking force is emerging: Artificial Intelligence (AI). It’s not just buzzwords and tech jargon–AI is proving to be a catalyst in bringing people together like never before. AI is rewriting the playbook for association executives, ushering in an […]

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Extending a Hand: Hosting a Solid Mentorship Program

For both associations and members, mentorship programs can have a lasting impact. And, with the right setup, these programs can become one of the most effective methods for attracting and retaining members! Mentorships can build trust and loyalty between people and associations, while also touching the lives of members at all different stages of their […]

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Become the Go-to Continuing Education Resource for Your Members

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Association members today have countless options to explore when wanting to further their continuing education (CE) and develop their careers.  For convenience and simplicity, many rely on their association to provide them with these opportunities. In fact, many members go to their associations first for professional development!  For obvious reasons, associations should be ready, willing, […]

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How to Bring Your Association Closer to Your Members (and Your Revenue Goals!)

A wireframe hand extends from a laptop screen and shakes a human hand.

In order to get the most out of their offerings, events, and communications, associations need one thing above all else: engaged members! Engagement leads to greater member participation, involvement, loyalty–it can even have a considerable impact on revenue. After all, engaged members convert more easily and renew their memberships more readily. Getting members to such […]

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