How to Get Sponsors for Your Next Event (and Beyond!)

A woman shaking hands with the sponsor her association just made a deal with.

For many members, events represent one of the biggest draws of an association. Events provide some of the biggest member benefits, accommodating networking and educational opportunities while also bringing in a massive amount of revenue to the hosting association.  Of these revenue opportunities, sponsorships often contribute a significant amount. Not only can sponsorships increase your […]

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Why You Need a Mobile Responsive Website

A cell phone on the table with the text "hello" on the screen

So…what is a “responsive website”? A responsive website is a website designed to adapt and reformat itself to fit any device and any screen size. It allows visitors to get the same experience, regardless of what they’re using or where they’re using it.  Responsiveness also encompasses mobile-friendliness, which means that content is displayed cleanly and […]

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Become the Go-to Continuing Education Resource for Your Members

Gears going from one silhouetted head to another, implying transfer of knowledge.

Association members today have countless options to explore when wanting to further their continuing education (CE) and develop their careers.  For convenience and simplicity, many rely on their association to provide them with these opportunities. In fact, many members go to their associations first for professional development!  For obvious reasons, associations should be ready, willing, […]

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How Associations Help Members Reach New Heights in Their Careers

Climbers helping each other ascend a mountain.

Associations can offer members many different benefits–from professional and personal support to providing access to industry events and resources–but career development sits at the heart of most memberships.  It’s what most members look for and what most associations look to provide. How career development support is delivered and how effective these offerings are, however, can […]

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How to Recession-Proof Your Association

Man pushing back against falling dominoes

No one can 100% predict when the next major economic downturn will take place; consequently, for many organizations, it’s important to know that they’re protected and prepared–regardless of the “when”.  If your association is strong and healthy today, it not only has a better chance of surviving a recession, it may even thrive during one! […]

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To Infinity and Beyond: Boosting Your Reach with Social Media

Social media app icons with connecting lines on a background of starry space.

Social media is one of the most important marketing tools available to an association–especially those looking to improve their visibility. For many members (both current and potential), social media is the first place they’ll look when trying to communicate with an association. When used to its full potential, this medium allows organizations to employ a […]

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So, You’re Picking an LMS: What to Look for and What’s Next

Happy woman thinking at her desk

A learning management system (LMS) can make an enormous difference in the type of continuing education (CE) you offer and how it’s received by your members. The right system can enhance nearly every aspect of your association’s CE, but the sheer number of systems available–not to mention the individual options and features available on each!–can […]

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Online Design 101

Whether you’re launching a site for the first time or redesigning your current pages, you know that web design can be complicated (and even a bit overwhelming!)–especially if you don’t know where to start.  The reality is, there is no right way to design a website, but there are plenty of wrong ways.  The good […]

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