Why Associations Should Use One Platform for On-Demand and Live Events

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  As more associations move their events online, and members become more comfortable with attending online sessions, the next step is for associations to focus on streamlining their online content. With only a handful of online sessions, associations could perhaps get away with posting one-off events on their website, while managing registrations and payments manually. […]

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10 Tips for Hosting Engaging Virtual Events for Associations

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  It is no surprise that in-person events and conferences require a lot of time due to the meticulous planning and execution needed for a successful event. In addition, extensive advertising and promotions are a must in order for associations to maximize their return on investment. Hosting virtual events is no different, with one additional […]

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10 Ways for Associations to Offer Benefits for Sponsors and Exhibitors Online

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  As more events are being cancelled, many associations are opting to ramp up their online continuing education sessions and conferences in order to soften the negative financial impact. Some are pre-recording their sessions and making them available on-demand, while others are choosing to live-stream on the scheduled date. So, how does the shift towards […]

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Never Stop Learning: Continuing Education Inside and Out

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  Offering continuing education courses can be a strong addition to any association’s membership offerings. Gaining access to courses and certifications gives professionals another reason to join your association and even more reasons to renew their membership. These can all lead to increases in non-dues revenue. In addition, offering continuing education courses can have many […]

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Different Learners, Different Styles: How Versatility in Learning Strategies Can Maximize Profit

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  When it comes to learning, we all do it a little differently. Even the best content provided by the best instructor can be lost on segments of the audience if it’s all presented in the same way. This is because of the way people digest knowledge. When trying to optimize audience reception and response, […]

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How Associations Can Use Technology To Increase Member Engagement

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  In a recent post, we dove into four high-level considerations that associations should make when looking to increase membership engagement — what we consider to be the lifeblood of all successful and flourishing associations. You’ll recall from the previous post that we defined membership engagement as the level of interaction and involvement an individual […]

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4 Best Practices To Increase Member Engagement

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  Without members, associations can’t exist. Without engaged members, associations can’t flourish. Unfortunately, belonging to an association might not be a priority for some professionals. They might ask themselves “why should I care about belonging to an association?” The simple answer is opportunities — like networking events, continuing education and other intangible member benefits— that […]

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Getting The Most Out Of Your LMS

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  If you or someone you know has recently completed an online course, chances are you’ve directly experienced or heard about the power of a Learning Management System (LMS). An LMS helps big and small organizations, like professional associations, distribution companies or universities deliver education online. This includes lessons, messages, quizzes, readings, videos and more. […]

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Why Associations Should Offer Ethics Courses Online

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  There is an ongoing trend in immersive and meaningful continuing education: it’s being offered online. The approach is becoming ever more popular as a way to prevent and reduce unethical behavior in a variety of industries. From the American Psychological Association and National Association of Professional Engineers to the American Bar Association and American […]

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