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Amplifying Your Association’s Presence: A Guide to Increased Visibility and Engagement

January 2, 2024 / by Vocalmeet / Blog, Industry News, Vocalmeet Industry Insights

Image of a megaphone

As association leaders, your primary goal is to create an environment that fosters learning, growth, and engagement. In the digital age, one of the most effective ways to achieve this is through your online learning platform. But how do you ensure that your courses and resources reach as many members as possible? The key lies […]

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Vocalmeet’s Guide to Optimizing Your Association’s Marketing Channels

December 22, 2023 / by Vocalmeet / Blog, Industry News, Vocalmeet Industry Insights

The words "Digital Marketing" and related images over a photo of a person holding a tablet.

The importance of effective marketing in reaching your audience and achieving your association’s goals is likely not a surprise. Your approach, however, is the key to your success. In the diverse landscape of digital marketing, each channel presents unique opportunities and challenges–which, unfortunately, means they can’t all be approached the same way! Today, we’ll dive […]

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Expanding Your Reach: How to Market Your Association’s Continuing Education

October 27, 2023 / by Vocalmeet / Blog, Industry News, Vocalmeet Industry Insights

A megaphone attached to a phone implies marketing.

Are you looking for effective ways to promote your association’s continuing education programs? You’re not alone! Now, while email marketing is a valuable tool, it’s essential to diversify your marketing efforts to maximize your reach. You want to hit as many touch points as you can–after all, different members will use different channels! In this […]

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On the Go: Why You Should Make Your Organization Mobile-Friendly

October 20, 2023 / by Vocalmeet / Blog, Industry News, Vocalmeet Industry Insights

A woman using her mobile device.

Making pages mobile-accessible was once a bonus consideration for associations. My, how the times have changed! Nowadays, most online traffic comes from mobile devices, and employing a responsive design to accommodate that traffic is a necessity! Despite this, while organizations everywhere have adopted mobile friendliness, not all are equal. To reap the best rewards, associations […]

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Live Streaming: a Glossary

October 12, 2023 / by Vocalmeet / Blog, Industry News, Vocalmeet Industry Insights

Many Scrabble tiles are scattered on a table; in the middle, they spell out "Jargon"

Whether you’re looking to start your own live stream or are just familiarizing yourself with the industry, you may quickly find yourself in a sea of jargon you’ve never before encountered. As with most technical fields, live streaming has its own language. For many, understanding these words is half of the battle. Now, we’ve all […]

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Boosting Brand Recognition: How Live Streaming Can Help

October 5, 2023 / by Vocalmeet / Blog, Industry News, Vocalmeet Industry Insights

A camera live streams an event.

Live streaming is no longer just an afterthought in association marketing plans. In fact, it’s fast becoming one of the central components for brand awareness strategies! Despite this, organizations are still slow to realize the full potential of the practice. Back in 2016, about 44% of brands were incorporating live streaming. That number has grown […]

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