Expanding Your Reach: How to Market Your Association’s Continuing Education

A megaphone attached to a phone implies marketing.

Are you looking for effective ways to promote your association’s continuing education programs? You’re not alone! Now, while email marketing is a valuable tool, it’s essential to diversify your marketing efforts to maximize your reach. You want to hit as many touch points as you can–after all, different members will use different channels! In this […]

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On the Go: Making Your Organization Mobile-Friendly

A woman using her mobile device.

Making pages mobile-accessible was once a bonus consideration for associations. My, how the times have changed! Nowadays, most online traffic comes from mobile devices, and employing a responsive design to accommodate that traffic is a necessity! Despite this, while organizations everywhere have adopted mobile friendliness, not all are equal. To reap the best rewards, associations […]

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Live Streaming: a Glossary

Many Scrabble tiles are scattered on a table; in the middle, they spell out "Jargon"

Whether you’re looking to start your own live stream or are just familiarizing yourself with the industry, you may quickly find yourself in a sea of jargon you’ve never before encountered. As with most technical fields, live streaming has its own language. For many, understanding these words is half of the battle. Now, we’ve all […]

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Boosting Brand Recognition: How Live Streaming Can Help

A camera live streams an event.

Live streaming is no longer just an afterthought in association marketing plans. In fact, it’s fast becoming one of the central components for brand awareness strategies! Despite this, organizations are still slow to realize the full potential of the practice. Back in 2016, about 44% of brands were incorporating live streaming. That number has grown […]

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Exploring the Ethics of AI

A robot contemplates the ethics of AI.

In today’s rapidly evolving landscape, embracing technology is no longer just an option, it’s a necessity. Recently, Artificial Intelligence (AI) has become a popular and powerful tool across the digital plane–one that can drive meaningful change in associations, too! However, when approaching AI adoption, it’s important to do so thoughtfully and with care. You may […]

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Leveraging AI: Better Education, Better Support

Leveraging AI: Better Content, Better Support - Vocalmeet

In an era of constant technological evolution, associations are poised to unlock unprecedented opportunities for their members through AI-driven advancements.  The marriage of artificial intelligence and education has given rise to enhanced learning and development experiences, while AI-powered member services are reshaping how associations connect with their members.  Today, we’ll dive into two of the […]

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The Future is Now: Live Learning Online

A woman delivering a lecture to a webcam.

Of all the benefits that come with live streaming technology, the improvement to the online continuing education industry is one of the most important. While online learning has grown immensely in the last couple of decades, it feels like we’ve only just uncovered the tip of the iceberg–especially when it comes to live streaming and […]

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11 Challenges (and Solutions!) of Digital Transformation

Digital transformation

Digital transformation is the process of using technology to significantly improve business processes by laying the technological framework needed to sustain long-term growth. It can bring many benefits to professional associations, but it can also present several challenges that must be solved to achieve successful implementation.  Today, we’ll be looking at some of the key […]

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