Insights, strategies, and research to help associations, non-profits, and institutions thrive.
Updated June 5, 2026 Increasing non-dues revenue is one of the primary challenges that member-based organizations face today. While selling online education courses is
A membership manager has multiple tasks and wears a variety of hats, but the essence of their job is to drive engagement with the
Capturing the interest of members both new and old is one of the most important goals for any association; however, it’s not enough to
Though there may be a number of reasons as to why legal associations may be disappointed in their online CLE sales, one key reason
Can associations generate revenue with online events? Yes, of course! Can associations use the same strategy to market online events as they would in-person
Can associations offer hybrid events without breaking the bank? The answer is YES! Welcome back to our conversation with Dr. Laurelle Jno Baptiste, Vice
There are reasons why members join an association in the first place and reasons why they renew. If members know about and use all
As more associations move their events online, and members become more comfortable with attending online sessions, the next step is for associations to focus
It is no surprise that in-person events and conferences require a lot of time due to the meticulous planning and execution needed for a
In-person events such as seminars, conferences and conventions, have long been the staple of associations’ non-dues revenue streams. In fact, as much as 41%
