Why Associations Should Use One Platform for On-Demand and Live Events

blank

  As more associations move their events online, and members become more comfortable with attending online sessions, the next step is for associations to focus on streamlining their online content. With only a handful of online sessions, associations could perhaps get away with posting one-off events on their website, while managing registrations and payments manually. […]

Read more

10 Tips for Hosting Engaging Virtual Events for Associations

blank

  It is no surprise that in-person events and conferences require a lot of time due to the meticulous planning and execution needed for a successful event. In addition, extensive advertising and promotions are a must in order for associations to maximize their return on investment. Hosting virtual events is no different, with one additional […]

Read more

The Why and The How of Online Events and Conferences

blank

  In-person events such as seminars, conferences and conventions, have long been the staple of associations’ non-dues revenue streams. In fact, as much as 41% consider it their most valuable source of ancillary earnings, according to Association Adviser. Organized properly, they can certainly help diversify revenue, create necessary brand recognition and member loyalty. However, in-person […]

Read more

Never Stop Learning: Continuing Education Inside and Out

blank

  Offering continuing education courses can be a strong addition to any association’s membership offerings. Gaining access to courses and certifications gives professionals another reason to join your association and even more reasons to renew their membership. These can all lead to increases in non-dues revenue. In addition, offering continuing education courses can have many […]

Read more

Closing the Technological Gap: Taking the Fear Out of Updating Your Association’s Technology

blank

  Not everyone feels the same about technology, so associations shouldn’t expect every member to welcome technological changes with open arms. Each generation and each individual relies on technology in considerably different ways. While some use it in nearly every aspect of their lives and can adopt new innovations easily, others use it more sparingly […]

Read more

Different Learners, Different Styles: How Versatility in Learning Strategies Can Maximize Profit

blank

  When it comes to learning, we all do it a little differently. Even the best content provided by the best instructor can be lost on segments of the audience if it’s all presented in the same way. This is because of the way people digest knowledge. When trying to optimize audience reception and response, […]

Read more

Sometimes More is Better, and Sometimes It’s Not: Making Your Content More Accessible Does Not Mean Introducing More Complicated Technology

blank

  In order to get the most from its content and offerings, associations can do many things, including streamlining functions, making the content more accessible, and providing personalized support to members and visitors. Yet, doing all that manually, while still maintaining the day-to-day association duties, can prove overwhelming if not impossible. For modern associations, technology […]

Read more

How to Win Members and Influence Renewals

blank

  Members are the lifeblood of every association. While maintaining a solid membership represents the central mission, acquiring new members remains a yearly challenge. According to the Membership Marketing Benchmarking Report, less than half of all associations increased their new member acquisitions in 2018 and nearly 25% of associations saw a decrease in renewals. To […]

Read more

How Your Association Can Take Advantage of Website and Member Analytics

blank

  The digital world offers associations the ability to connect with members in ways that were never possible before. Memberships have improved and associations everywhere are benefitting, but many are still barely scratching the surface of what they have access to. While technology has given rise to more efficient member management, the true strength of […]

Read more

Relationships Are the Key to Successful Member Loyalty: Here is How to Create Them

blank

  The modern association has a wealth of tools and technologies available to it that make managing and maintaining memberships easier and more effective than ever before. Yet, associations have always and will continue to be built on forging quality relationships with members. The good news is that the technology in the digital age makes […]

Read more

1 2