How Vocalmeet Can Help Your Association Increase Member Engagement and Grow Revenue
According to the 2014 Operating Ratio Report from the American Society for Association Executives (ASAE), most associations have four primary revenue sources (outside of private donors): membership, events, certifications, educational programs, and the sale of goods and services. With today’s association members requiring the convenience of engaging with associations online, Vocalmeet understands that a positive experience with your online system is one of the key ways associations can continue to effectively engage members and, in so doing, increase revenue and grow membership. By focusing on the four key revenue generators, we ensure associations continue to deliver high value to their members and contribute to the long term sustainability of the association.
1. Improve the Member Registration and Renewal Process
Registration has never been easier than with Vocalmeet. Members are no longer required to fill out lengthy forms, nor do they need to wait for a certain date to maximize on their annual dues or to submit their membership renewals. The online forms make it easy to signup and even easier for administrators to track and analyze membership data. Member management is also dramatically improved upon, allowing for quick and easy personalized communication with members that keeps them more aware and more engaged than you ever thought possible.
The online platform also has the added benefits of a much wider reach for potential members, as well as compatibility with different marketing channels, such as the major email providers, which should increase both membership and advertising potential.
2. Generate Revenue with Online Learning and Certification
With the ability to offer courses and certifications online through Vocalmeet’s platform, your association can provide flexible learning opportunities to a wider member network than ever before. Online courses can also significantly decrease overhead costs for physical space, as well as the dollar-per-student costs that in-person training can rack up. By monetizing and mobilizing rich online content, such as eLearning courses, webinars, digital publications, etc., associations can drive increased traffic and entice further sponsorship and advertising opportunities.
3. Simplify Event Registration and Increase Attendance
Just like association registration, event registration and marketing are made easy and effective with Vocalmeet’s intuitive event registration platform. By running effective marketing campaigns for your events that speak directly to your members, your association can create a continued buzz for your upcoming events. The platform also allows associations to send automatic promotional emails through email marketing solutions like MailChimp and Constant Contact, effectively auto-marketing your events. To accommodate members and attendees that cannot be present, Vocalmeet can also help your association create online or hybrid events that will provide a more mobile and flexible event platform, as well as an added medium for advertising and sponsorship dollars.
4. Build a Great Online Marketplace
Another potential, though largely underutilized, revenue stream for associations can be found in an online store or marketplace. Through Vocalmeet’s easy-to-use store settings, you can begin to take online orders for the sale of goods and services, offering different delivery methods and even presenting varying options and prices to different members and membership levels. This is a great opportunity to publish and sell your content to members and site visitors. The purchased items are available for immediate download and viewing. The ability to track and analyze this information also provides your association with additional information about your membership and clientele, pivotal data when approaching sponsors and advertisers.
5. Grow Revenue and Maximize Member Engagement with Digital Marketing
Not only does Vocalmeet have the ability to throw a much wider membership net, reaching and influencing a greater number of potential members. We also help to modernize your marketing efforts through our platform’s compatibility with different online marketing channels, such as the major email solutions (e.g. MailChimp and Constant Contact) and other digital marketing giants like Facebook and LinkedIn. Marketing through these channels not only keeps your connected members more engaged, but it also generates new and future members.
If you are looking to bring your association up to date, do not hesitate to contact us. If you have any questions or you are interested in a free demo, please visit us at https://vocalmeet.com or call our toll free number (866) 553-4540.
Operating Ratio Report (14th Edition, October 2014). The American Society for Association Executives (ASAE).